How to Use Social Media to Engage Your Customers
As social media continues to be the top communication platform among individuals, businesses have taken to advertising through social media. Seeing ads pop up on people’s feeds allows them to click on a business’s page and get all the information they could need before making a purchase.
As businesses, you can do much more on social media than just feed consumer ads. With social media, you can engage your audience to learn more about the company, feel more connected and valued by the company, and give consumers a way to provide feedback. Let’s explore how to use social media to engage with customers.
Create Conversation
You don’t want to be a business that pushes content and information onto your customers without receiving feedback. Create conversations between your business and your customers by responding to comments, having Q&A sessions, live streaming, and posting content.
By creating a conversation, you build a connection with your customers, encouraging them to trust the company and feel more connected.
Time Your Posts
You need to know the right time to engage your customers to post. You want your content to be fresh on your customers’ feeds, so posting at the right time is important. Consider who your audience is. How old are they, and what kind of responsibilities do they have?
For example, if your audience is high schoolers, you won’t want to post from 7 am – 3 pm as that’s when your audience will be busy with school. Plan your posts to go out after the school day has ended to increase engagement.
Increase Accessibility
You should make your posts as accessible as possible to get the most engagement. Consider the visuals of your post. Is there a strong enough contrast? Those who are colorblind can have a hard time reading posts without enough contrast. Consider adding image descriptions to make your visual posts more accessible to visually impaired people.
By valuing accessibility, you put your customers first, making them feel more valued. You also increase your overall engagement by increasing the number of people looking at your content.
Be Personal
Social media is a great way to establish a personal connection with your audience. Whether making funny TikToks or having light-hearted debates with other companies on Twitter, social media allows your business to show its human side.
While it’s tempting to have a professional tone all the time, consider using a more informal tone on social media posts. This makes your content more relatable.
Use Social Media to Your Advantage
Social media won’t stop being popular soon, so take advantage of it while it’s around. Use social media posts to build a connection between you and your customers by being funny, responding to what your customers say, and posting various content.
Don’t be boring putting ads everywhere; establish a connection.
